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PAUL SERRADA (Switzerland b. 1952 / act: Bern)

Theodore Servanis Paul Serrada is the artistic name of Swiss diplomat Paul Koller-Hauser. He was born in 1952 in Switzerland. He studied physics and arts at universities in Geneva, London and Munich. His diplomatic career took him to different countries in Europe and the greater Middle East. Serrada writes: "I started with photography during adolescence looking from the very beginning for some artistic expression. During university years in Geneva I followed sculpture workshops with M. Chlebny and studied classical archeology with Prof. J. Dörig, both of which proved to be real eye openers. In my work I often choose a contemplative approach to the world. At first sight naturalistic, it is however a reflection of and about the perception of reality. Though the beauty of the image is seen as self-sufficient, I try to induce a reflexive moment by introducing attractive details, staging lights and shadows in a special way, recomposing the raw material, also by using unusual material supports. Thus, the pictures get a surreal aspect that favors a renewed view of nature and the human presence in it. Using both classical analog and digital photography, transformed or not by digital means, I try to create some charming or puzzling 'other world', although that seems to be just around a corner of your life..." Paul Serrada is currently living in Switzerland.

[Megakles Rogakos 2010]

BIBLIOGRAPHY:
ROGAKOS, MEGAKLES Paul Serrada: Et in Arcadia Ego 2009 Galerija Fotografija, Ljubljana

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